AccountantsWorld is proud to announce the launch of the 2017 Expert Webinar Series.
As part of our continued focus on finding innovative ways to help accountants thrive, the company has gathered 12 industry experts — eight of whom were named among the “Top 100 Most Influential People in Accounting” by Accounting Today — to present in this year’s Expert Webinar Series.
Each thought leader will host a one-hour webinar in which they will provide actionable insights for accountants and CPAs to grow their practices and add more value to their clients’ businesses. This year’s series marks the first time in accounting history that so many experts are sharing a common platform to help accounting professionals in this manner. In addition, each webinar will award 1 CPE for participation.
The first webinar to kick off the series, titled “Forget Value Billing, Focus on Value Building“, will feature Dr. Chandra Bhansali, AccountantsWorld CEO and co-founder, on Wednesday, May 3rd. In this session, Dr. Bhansali will dispel the myth that accountants can’t build value for their practices from commodity services like accounting and payroll. If you have been looking for ways to build sustainable value for your practice and your clients, this webinar is a can’t-miss.
Other expert webinars in the series include:
May 17: “Succession Planning: Perspectives from the Seller and the Successor Firm”, by Joel Sinkin, President, Transition Advisors, LLC. If you are considering growing by merging/acquiring a firm, or you are closing in on reducing your time commitment to your firm within the next 6 years or less, this session is for you.
June 7: “2017 Tech Update” by Randy Johnston, MCS and executive vice president at K2 Enterprises. Topics covered will include how technology impacts accounting firms and insights on strategic choices and technology tactics for CPAs to maximize ROI.
June 21: “Three Ways to Become a More Engaged Accountant… and Leader”, by Chester Elton, managing partner at The Culture Works. This session will present three strategies to unlock accounting employee engagement and potential, and provide managers and individuals with specific tips and tools to align their work with his or her engagement drivers.
July 21: “The Anticipatory CPA: How to Get Ahead and Stay Ahead” by Tom Hood, CPA and CEO of Maryland Association of CPAs. The session will focus on how CPAs can thrive in today’s competitive age by accurately anticipating client needs. Attendees will also learn the five steps to be future ready and ride these ‘big waves of change’.
August 9: “CPA Firm Technology Trends 2017”, by Brian Tankersley, Director at K2 Enterprises. The fourth annual Accounting Firm Operations and Technology Survey was published in the second quarter of 2017. This session will present the major findings from this research, in the areas of practice management, technology management, computer hardware, application software, file management, remote access, and technology spending.
August 23: “Professionalization of Client Accounting Advisory Services”, by Erik Asgeirsson, President at CPA.com. As more firms are formalizing virtual CFO and controllership practices, client awareness and expectations are growing. To meet expectations, firms need to focus on service, training and best practices. This session will demonstrate how firms are raising the bar for exceptional advisory services.
September 20: “The Accountaneur Difference: 8 Uncommon Success Practices of Entrepreneurial Accountants”, by Hitendra Patil, author and director of practice development at AccountantsWorld. This webinar will review specific tips on how accountants can leverage human behavioral insights to achieve a competitive advantage.
October 4: “100 Ways to Make 2018 Your Best Busy Season Ever”, by Rick Telberg, Publisher of CPA Trendlines. Rick will deliver a rapid-fire range of proven best practices, leading-edge innovative strategies, and the newest trending ideas to make more money, deliver amazing client service, and have more fun.
October 18: “Transformation: Mindsets, Skillsets and Toolsets”, by Gary Boomer, CPA and founder of Boomer Consulting. The cloud has provided great tools, yet many firms and their clients have not yet transformed. Could it mean their skillsets and mindsets are obsolete? This session will present how accountants can manage change and update their firm’s processes to fully leverage today’s new technology.
November 8: “30 Marketing Tips for Your Practice in 50 Minutes”, by Div Bhansali, vice president of marketing at AccountantsWorld. This session will present quick, actionable marketing tips and stratgies for your firm. Whether you’re interested in attracting new prospects or increasing the ROI of the marketing you already do, you’ll learn ways to lift the impact of your marketing in 2017 and beyond.
December 13: “Pricing on Purpose: Creating and Capturing Value”, by Ron Baker, Founder of VeraSage Institute. Understanding how people make buying decisions is a key component to any successful pricing strategy. By grasping the concepts of how humans are influenced you can be better equipped to price successfully and increase your profitability.
Accountants and CPAs interested in attending the Expert Webinars can register for the complete series here.