Written by Dr. Chandra Bhansali, co-founder, and CEO of AccountantsWorld
It shouldn’t be this way, but it is.
The most widely used accounting software was not created for accountants. It’s designed primarily for small businesses and sold directly to them. Very tactfully, Intuit has used accountants like you to make billions of dollars, while weakening accountants’ control over accounting.
Intuit controls the minds of millions of business owners. That’s how it has taken a big chunk out of the tax prep market, entirely dominated accounting software, and in a short span of 5-6 years, has even become the most dominant player in payroll services, surpassing ADP and Paychex. Now it is offering bookkeeping services.
It’s a bad situation, but most accountants are comfortable with this situation. They don’t mind being used and dominated by a major corporation that’s also competing with them and working hard to further diminish accountants’ role in accounting.
But that’s not you.
You are genuinely passionate about your practice. You strongly believe that what Intuit is doing is hurting the profession and your practice. You hate the idea of being pushed into using QuickBooks Online. Regaining control over client accounting is very important to you because you firmly believe that this is the only way you can protect and grow your practice. Your high self-esteem has made you declare – enough is enough, and this insanity got to stop!
Then welcome to AccountantsWorld.
I’m Chandra Bhansali, co-founder, and CEO of AccountantsWorld. I’d love to have a one-on-one dialogue about how you can prevail over this mega-corporation, regain control over accounting and take your practice to new heights!